Capacity Building Training on Behavior Change Communication
Deputy Program Managers BNPMC Dr. Sadiq Baloch and Dr. Sabina Baloch said that BCC in connection with the usage of media tools are like the lifeblood of the program as the integral part all the implementing partners and the district implementation team must focus to the important aspects of the Behavioral Communication change and Media they were addressing while on the Capacity Building Training on Behavior Change Communication that has been conducted by Zeekay Films (Consultancy firm for BCC). In the training District Nutrition officers, PPHI- B District Support staff, LHW-B National Program representatives and other relevant stakeholders have participated.
In the training the facilitator have elaborated the importance of Communication in connection with the toll kits prepared for BNPMC he said that Many health and development programs use behavior change communication (BCC) to improve people’s health and wellbeing
Behavior change communication (BCC) can include any systematic effort to communicate messages to audiences with the intention of affecting their behavior. He said, BCC substantially relies on direct interpersonal communication (IPC) between front line workers and the population. We conclude that BCC can be substantially more effective if current IPC efforts are complemented with mediated communication reaching the population repeatedly and guided by systematic feedback. Without a mediated communication component, direct exposure to messages addressing nutritional change will be too infrequent, the quality of messages problematic, and the maintenance of a message flow over time unreliable, undermining the ability to address new behaviors and new audiences.